Ac cording to NielsenIQ research, 72% of surveyed respondents around the world say they would be willing to pay a premium for products that claim to be sustainableâwhere, 52% would be willing to pay a little bit more, and 20% of global ⦠The position of financial prudence, social influence, and ⦠Sustainable products gain momentum among Pinoy consumers â ⦠Nielsen consumers When it comes to sustainable food purchasing, thereâs a generation gap. More than two-thirds (69%) of environmentally-conscious buyers willingly pay a premium for recycled products, and more than half of these buyers are ready to change their shopping habits to reduce negative impact on the environment.